A wild misconception of social media experts is that we spend most of our time sitting around watching YouTube videos. However, my friends, I’m sorry to .break this to you, you’ve been fooled! In a way, we’re more like experience designers. If you take a look at some creative agency structures the roles are pretty defined; you’ve got your strategists, designers, creative teams etc.A wild misconception of social media experts is that we spend most of our time sitting around watching YouTube videos. However, my friends, I’m sorry to .break this to you, you’ve been fooled! In a way, we’re more like experience designers. If you take a look at some creative agency structures the roles are pretty defined; you’ve got your strategists, designers, creative teams etc.